Animation Products Research

Film

The Lego  Movie

Year: 2014 (February 14th) 
Which company made it: Animal logic, a australian animation and visual effects studio at FOX studios. Produced visual effects and animation for films such as; The Great Gatspy, Happy Feet, the Matrix and many more. 
Who directed it: Phil Lord and Christopher Miller 
The animation style: Computer animated stop-motion
Target audience: Family. Especially those who have played with Lego as a child and those who still do
Purpose of the animation: The purpose of it to make it feel like a childhood movie, using the elements of stop motion, it feels and looks like an actual lego movie. It gives a colorful and comic look, making it stand out and make people take notice. 
What you like about it: In my opinion, what I like about is the range of colors and how smooth the animation is, it was clear to know what was going on in a scene and easy to understand. Moreover, the more you watch it, the more you notice things you didn't notice last time, so much is happening in the background because of the shear amount of detail and humor. 



Short

The Paper Man

Year: 2012 (November 2nd)
Which company made it: Walt Disney Studios 
Who directed it: John Kahrs 
Animation Style: Hand drawn/Computer Animated 
Target audience: Adults and children of all ages.
Purpose of the animation: To change the look of animation, mixing 3D animation with hand drawn which gives a unique and artistic effect, it gives a new look towards animation, in fact, it could change animation and its technology forever. 
What you like about it: In my opinion, I like it because it looks beautiful and charming, the way the animation and hand drawing come together is perfect, it kinda makes you inspired of doing something different as well. 




TV Series

Adventure Time

Year: 2010 (April 5th)
Which company made it: Cartoon Network
Who directed it: Pendleton Ward
Animation Style: Hand drawn animation
Target Audience: Children
Purpose of animation: The purpose of the animation is to give a colorful, friendly and eye popping look, it shows it's creativity to the audience very well and gives a simple look, allowing kids of all ages to understand clearly of what's going on 
What you like about it: What I like about Adventure Time is that it gives a colorful, simple look, that makes it eye catching. It gives a friendly, crazy sense and makes you feel welcome to the world of Adventure Time, for me particular, I feel like a young boy again watching something that reminds me of the shows I used to watch during my childhood.  


Web Series

ASDF movie

Year: 2008
Which company made it: Tomska
Who directed it: Tom Ridgewell
Animation Style: Adobe Flash
Target Audience: Teenagers 
Purpose of the animation: The purpose for the animation is to be simple, and easy to understand of what is going on, even though it is in black and white, it doesn't stop the shear amount of humor that is expressed within the video.
What you like about it: What I like about the animation is that it is smooth and very funny, it is a video full of funny sketches, what more could you want? Every clip is unpredictable and hilarious and will make those who love the video, reference it to their friends of friends endlessly.    


Music

Gorillaz - DoYaThing

Year: 2012
Which company made it: 
Who directed it: Jaime Hewlett
Animation style: CGI
Target audience: Teenagers and adults
Purpose of the animation: Through the years, the band Gorillaz have done 2D animation  for their music videos, this time however, they break the boundaries and go for 3D CGI, making the band members closer to realism for the audience.
What you like about it: What I like about the music video is that it gives a closer look on the band members of what their life is like, during the video, you see their three room apartment in a mess and random, crazy things appear, such as a bowl full of ears and a person in a fridge. It represents the band quite well of how close to insanity and weird they really are, which I like personally.
   


Advert

John Lewis - The Bear Who Had Never Seen Christmas

Year: 2013
Which company made it: Adam&EveDDB
Who directed it: Laurent Simon and Adian McClure 
Animation style: Hand drawn, stop frame and 3D models
Target audience: Adults and children of all ages
Purpose of animation: The purpose of the animation was to do something people haven't seen before, the creators of the animation even said they went out of their comfort zone to achieve such a task. Their main objective was to show what it felt to witness Christmas for the first time, with their hand drawn animals and 3D modeled backgrounds, it gave a sense of happiness and warmth, when the Christmas tree is revealed, you feel the spirit of Christmas rush into you. 
What you like about it: In my opinion, what I like about the animation is that its visually detailed and beautiful, with the use of colors and special effects, it made me feel welcomed to their world. 

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